IDEA / CHALLENGE
To communicate the Walkman's 8 gigabyte MP4 player memory in an innovative and engaging way and to ephisize the fact that the music is always with You - especially "on the go"
The interactive audio-visual installation, allowing to generate music through movement. Users running on the installation - earphone cord painted on the floor - "pushed the bits" gradually "running up" to 8 gigabytes of music. The interaction was accompanied by visuals and sound was generated in real time.
The participants of this big musical event organized at the 1500m2 club could experience listening to the music in a significantly diffrent from the typical form - presenting the Walkman brand in a new light.