Danone | World Danio 2.0


Challenge

Danio brand communication involving children and adolescents.

Solution

World of Danio 2.0 - giant gaming platform for teenagers - is one of a kind advergaming platform which allowed to gather fans of the brand, both from Facebook and Nasza Klasa social platform. The platform promotes the interaction between multiple players. They can compete but also cooperate.

Platforma jest wciąż poszerzana, aktualizowana i wzbogacana o nowe gry, które często powiązane są z aktualnymi promocjami nowych produktów Danio

Result

Very large , permanent involvement of users , using the platform .