Unusual Walkman brand communication of new Walkman players line.
Product website for the Walkman brand prepared in a comic style. Made in Flash with 3D elements. An interactive page made with a great dose of humor.
Nearly 15 000 people created their individual Sony Walkman charakcters using a dedicated app and within the first week the site was visited by over 450 000 internet users The project has been awarded with a title of the Site of The Day by FWA.com and was honored at the Golden Eagles gala in 2008.