|PROJECT NAME||Contest: Take the Challenge|
Communication of a new role of the Halls candy - an every-day-problems helper.
The contest "Halls Challange" was all about…well challanges. Participants had to respond to different tasks given by Halls.
In cooperation with Marcin Prokop, a famous Polish TV shows host, who was chosen as the face of the campaign, we created 6 short movies. Every week a new movie was published and Marcin presented a new chellange to the audience and invited to take the challenge.
We created the contest platform from the scratch. Through this platform users could show their creativity and take part in an interactive quiz or lottery.
A huge engagement: milions of page views, thousands of registered contestants and lottery entires, thousands of sent movies and photos!