|PROJECT NAME||Interactive installation|
IDEA / CHALLENGE
To communicate the new HUGE Frugo bottle in a surprising and engaging way.
We created the world's largest bottle cap, turning the trampoline in an interactive installation, which, through a simple acceleration sensor, generated a distinctive sound of clicking similar to the sound genarated by the bottle cap - brand's most recognizable item.
Thousands of people engaged with a brand experience during a series of events with "the trampoline cap". 70k views on YouTube video documenting the whole event. Thousands of jumps, clicks and countless smiles.